Saturday, May 7, 2011

How about a shot?

While I am curious to see how the new drink list is received, what I am most excited about is our shooter tasting flight.  This is not because I prefer, at all times, to consume my alcohol AQAP (as quick as possible).  It is not because I haven’t outgrown the old familiar college style.  The fact of the matter is that shooters happen.  Often.  Despite everyone’s best efforts.  As a result, I have grown somewhat fatigued of a certain Krauterliquor, namely, Jagermëister.
The quality of most well tequila in these parts does not help matters at all.  Anyone who signs their life away to Diageo or Pernod Ricard is required to push the sale of José Cuervo or Olmeca gold respectively.  
While El Jimador blanco retails for the same price as either of those brands, is distilled of %100 agave and simply tastes better, it moves into the ‘premium’ category and hides, overpriced, on the back bar.  
The end result is that many people refuse a round of Tequila because of whatever negative experience they may have experienced in the past, default to the ‘safe’ Jager and the end result is the same after every shift.  Time to start going home after work.
To combat this serious issue, we’ve been lucky enough to work with Martin at thanku.ca
He is currently working on building us some mini wooden canoes with 3 slots for shooter glasses.  The three slots will be filled with St. Hubertus from Hungary, Jagermëister from Germany and Fernet Branca from Italy.  This is essentially a shameless gimick to turn people on to Fernet.  At the very least it should broaden peoples horizons.
All that being said, I am never going to say no to a shot of uncle Jack Daniel’s.

1 comment:

  1. Oh Vinnie, you snob. Just kidding. The canoe shooters sound cool! Shameless, but cute.

    Time for another blog post, I think!

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